This commercial is so great because it puts a spin on an awkward situation that most men face. Dentyne switched up the scenario by showing men buying Dentyne Ice gum instead of condoms. The gum is portrayed as a necessity in order to get close and intimate with someone. The purpose of the commercial is not to diminish the need for condoms, but to show another important aspect of intimacy. Believe me, good breathe is definitely a must!

How will consumers perceive this commercial? Anything having to do with sex gets people’s attention as Dentyne’s commercial proves. Aside from being amusing, it will also make them think twice about both kinds of “protection” they need. Hopefully this commercial will inspire consumers to make condoms and Dentyne a combo purchase.